Drum Roll Please!
After reviewing what we had found from the previous blog, we finally decided on doing a Travel magazine!
We went with this decision based on target audience, popularity, and for our own personal reasons.
Also, we didn’t really focus on content we would include to make our decision simply because we felt that we needed to focus on our strengths first, as they will be able to balance out any weaknesses.
Basically, the target audience (for a travel magazine) includes people with time and money who are about 25-50 years of age. This target audience can slightly deviate but if I keep the target audience this in mind, the magazine would be well suited for said audience.
Furthermore, Travel magazines are the 83rd most popular types of magazines, where car magazines are not even in the list of 100. This is because car magazines reside with a very, very, very specific target audience which decreases popularity. It is simply unconventional to produce such a magazine also because of the information available everywhere on the internet. Of course, the amount of information can hurt the popularity of a Travel magazine too, but when it comes to travel, people can more effectively understand and indulge in different cultures by reading a magazine since the internet may not accurately demonstrate or talk about such culture. Having a photographer and writer that has actually been there makes an enormous difference since their writing will be more accurate and trusted.
In addition, because people are under a lot of stress they always seek relaxation which can be achieved by taking a vacation. A study showed that one of the biggest causes of stress is caused by work, and to alleviate this stress people resort to vacation or somewhere away from work.
As a matter of fact, car magazines can also be outdated very quickly. With the enormous technological advancements being made, new technology for cars comes very quickly. So how wouldn’t that increase sales you ask? Well, that is because people don’t have a reason to go out to a store that exclusively sells car magazines everytime one gets outdated. People would resort to the internet since it is easier to find information.
Nevertheless, travel magazines could sell more and last a very long time in a person’s possession since it can contain cultures that are traditional and native to the country or region being shown. This will also increase sales if people keep seeing fabulous pictures of a beautiful place they could travel to.
Thus, a travel magazine will be created!
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